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Register today at: https://bit.ly/ERGCON25
Friday February 21, 2025 9:30am - 10:30am CST
“Diversity” and “inclusion” have become buzz words. They’re used in casual conversation by CEOs and world leaders alike. But what do these words mean, why do they matter, and how are they going to impact your ability to operate?  

It is undeniable that a focus on IDEA (inclusion, diversity, equity and accessibility) is a necessity for every employer, but can every employer articulate the infamous “business case” as to why IDEA is critical to their success?

The Smart IDEA: Inclusion, Diversity, Equity and Accessibility is Good Business is an engaging and witty look at the business case for why any organization should be applying an IDEA lens to everything they do. Based on his best-selling and award-winning book Birds of All Feathers: Doing Diversity and Inclusion Right, Michael presents a clearly articulated business case for IDEA, based on data and research, that shows why any employer not only should have a focus on IDEA, but must in order to ensure success in the future.

Learning Objectives
Participants will come away with a clear understanding of:
  1. The terminology commonly used, such as “inclusion”, “diversity”, “equity” and “accessibility”.
  2. The people imperative: looking at the massive demographic shifts that are driving the need for change.
  3. The research that shows the positive impacts an IDEA focus can have on the top and bottom line of an organization. 
Speakers
avatar for Michael Bach

Michael Bach

Michael Bach is an author, speaker and thought leader in inclusion, diversity, equity and accessibility (IDEA). He is the founder of the Canadian Centre for Diversity and Inclusion and Pride at Work Canada.Michael has worked professionally in IDEA for nearly 20 years, most recently... Read More →
Friday February 21, 2025 9:30am - 10:30am CST
Olmsted Center 2875 University Ave, Des Moines, IA 50311, USA

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